These days, your website is more than likely your core sales funnel. It is here that potential customers discover you, learn about you, purchase from you and essentially, help fuel your business. But digital customers can be a bit fickle. They’ve become accustomed to certain ways of doing things online, and if your website doesn’t meet their expectations, they will bounce quicker than Google changes its algorithm. Keeping consumers happy … Continue reading The Dos and Don’ts of a ‘User-Friendly’ Website