These days, your website is more than likely your core sales funnel. It is here that potential customers discover you, learn about you, purchase from you and essentially, help fuel your business.
But digital customers can be a bit fickle. They’ve become accustomed to certain ways of doing things online, and if your website doesn’t meet their expectations, they will bounce quicker than Google changes its algorithm.
Keeping consumers happy means taking the time to ensure your website is ‘user-friendly’. To help you out, the talented designers at our Melbourne advertising agency have nutted out those elements that turn websites into honey traps for online browsers, and identified those glaring digital errors that have users making a beeline for something more suited to their palates.
Without any further ado, let us illustrate what you should and shouldn’t do when it comes to your website design.
DO: Thoroughly consider your site’s information architecture. As a general rule of thumb, prioritise your information from up to down and left to right. Additionally, try to keep your navigation menu as clutter-free as possible, employing drop-down menu functions if necessary.
DON’T: Make your visitors work for your information. Sloppy, difficult-to-navigate website layout is akin to a messy brick-and-mortar store, and will send users scuttling for the metaphorical door.
DO: Divvy up your info into categories and sections, especially if you have big chunks of complex data to get across. Remember: bullet points, sub-headings and lists are your friend.
DON’T: Churn out your text in big blocks. Digital users scan content; their attention spans are short, their options limitless, and as a result, they pick-and-choose what they read within a matter of mere seconds.
DO: Regularly check your site’s load speed. Keep it between four to six seconds. If it exceeds this, assess what new items you’ve incorporated into your design that could potentially be slowing it down.
DON’T: Overload your site with widgets, website plugins and oversized images. These are recipes for painfully slow load times. Digital users are a bit of an impatient bunch, and research shows they won’t hang around to wait for a site to load. Worse still, slow load times will negatively impact your SEO, sending you slipping down Google’s ladder.
DO: Ensure your website is optimised for mobile. You can easily check with Google’s nifty mobile-friendly tool.
DON’T: Linger in the olden days of the desktop. Society is increasingly gaining an ironclad grip on our mobile devices, choosing to conduct most of our online activity via our smartphones and tablets.
By being smart and savvy with your website design, you can ensure it is super user-friendly, ready to deliver the goods and convert browsing visitors into satisfied customers.