When it comes to hiring a search engine optimisation firm, it can be all too easy to lose yourself in the plethora of options available to you. Whether it is trying to select from the hundreds of available outfits available, or trying to figure out if they will gel with your brand, it might seem difficult to know where to go. This post hopes to offer some help in the form of four incredibly useful tips for hiring the right company to assist you.
Consider Your Needs
It is important that you know the direction that you want to take your brand before talking to an agency. Whether it is to boost your traffic, grow your sales, provide an audit or implement some content marketing – knowing your path is half of the battle. Keep a goal in mind that you can use to mark out the progress that your SEO firm has made, so that you can critically assess their performance. Knowing how successful your campaigns are will allow you to look forward.
Use Consultations to Your Benefit
Once you have figured out your overall game plan, you should begin dialogues with SEO firms that you are considering. Standard practice is that your first consultation is free, as it allows them to peacock a little in a bid to woo your business. It is also a great place to get a feeling for the rapport and compatibility shared between you and the firm. The key is to try out several different companies to get a better understanding of pricing and what they are suggesting.
Use Case Studies
Look at testimonials, case studies, references and reviews to create an image of your potential firm’s reputation in the industry. This is a surefire way of determining how well they can help you, and it can help you track down an agency that is the right fit for you.
Have a Conversation
This tip is often overlooked, but it feeds into the importance of rapport in business. Try having an actual conversation with your potential agency; talk about their past, present and future. References only scratch the surface of a company by showing how they are professionally. A conversation – a real conversation – can illuminate character background, shared experiences, successes, failures and shortcomings. This ultimately gives you a better picture of the business in question, and will allow you to find the right firm for you.